Lisa Williams

Managing Director

LisaLisa Williams is also known in property circles as Lisa Orme. Very much one and the same person Orme was Lisa’s maiden name and as she is widely known by this name in social media circles she mostly uses this one. However for regulatory purposes she has to use her official married name so you will find her on the FCA Register under this name and it’s also the name that appears on her emails and business cards. Sorry for the confusion!

Lisa is a former forensic scientist having worked for the Forensic Science Service for 15 years and latterly is an experienced property investor and developer with her own portfolio of properties in the Midlands. Following a suggestion that she would make a good mortgage broker by one of her builders, and looking for a new challenge, Lisa decided to give it a go and has fallen in love with the industry!

Setting up Keys Mortgages in 2009 she used her forensic and research skills to learn all she could about this vast topic and quickly became established as a leading authority on property finance. At a time when HMOs were becoming more widespread and investors and lenders were getting used to this increasingly popular investment choice Lisa decided to learn all she could about them and has gone on to assist lenders with creating their HMO products, lending and valuation policies. Lisa mostly advises on complex residential cases, portfolios, HMOs, commercial, bridging and development finance.

Lisa is CeMAP qualified and is a member of the National Association of Commercial Finance Brokers (NACFB), the Institute of Financial Services, the Association of Mortgage Intermediaries and the Association of Bridging Professionals and as a landlord is also a member of the National Landlords Association, the Residential Landlords Association and the Guild of Residential Landlords.

Lisa was also voted one of The Financial Times Top 25 UK Female Advisers.

In her spare time Lisa loves to travel; anything from day trips and enjoying her caravan holidays to long holidays overseas. She’s also obsessed with ticking things off her very long bucket list!


Stuart Williams


Stuart is Lisa’s husband and co-Director of Keys.

Stuart manages their portfolio of properties and as a landlord is also a member of the National Landlords Association, the Residential Landlords Association and the Guild of Residential Landlords.

Stuart also manages their other business; Letterblox. Stuart is the one behind the invention of this innovative patented security product – you can read more about Letterblox here

Stuart loves to travel too and in particular loves train journeys; he and Lisa are usually heading off on a train somewhere or other every few weeks.

Stuart also loves to watch the Grand Prix and to play golf – in the summer!


Cheryl Williams

Complex Case Manager

Cheryl is Lisa and Stuart’s niece, has been with the business nearly four years and is CeMAP qualified.

Cheryl wears multiple hats and keeps the place going; looking after all aspects of the business including accounting and administrative responsibilities; the business would be lost without her!

Cheryl’s main role, however, is as a Para Planner and Case Manager for Complex Cases. She is uber-efficient and packages our cases at lightning speed!

“The process with you guys went so much smoother than many of our other experiences.”

“I cannot recommend your services enough – your availability and speed of response is phenomenal.”

Cheryl has an amazing grip of the finance and property industry and lender criteria requirements for one so young.

Having also studied Chinese at A Level, notoriously one of the hardest languages to learn, there is absolutely no doubt she will go very far indeed.

In her spare time Cheryl is a live concert devotee!


Amy Zakary

Mortgage Adviser


Amy joined Keys after Lisa spotted her outstanding approach to customer service and told her to get in touch if she wanted to get into finance; so she did!

A CeMAP qualified Mortgage Adviser Amy is passionate about the finance business and her clients love her friendly down to earth approach.

“The service you have provided has been nothing short of stunning.”

“A special thanks to you Amy for your patience and highly professional service especially dealing with the agents and my queries!”

Amy is an ILEX qualified paralegal and her varied career makes her perfectly suited to this business!

In her spare time Amy loves to keep fit and takes part in mud runs and army fitness boot camps. Don’t let that demure Audrey Hepburn look fool you; not one to be messed with is our Amy!