Lisa Williams

Managing Director

Lisa is a former forensic scientist having worked for the Forensic Science Service for 15 years and latterly is an experienced property investor and developer with her own portfolio of properties in the Midlands. Following a suggestion that she would make a good mortgage broker by one of her builders, and looking for a new challenge, Lisa decided to give it a go and has fallen in love with the industry!

Setting up Keys Mortgages in 2009 she used her forensic and research skills to learn all she could about this vast topic and quickly became established as a leading authority on property finance. At a time when HMOs were becoming more widespread and investors and lenders were getting used to this increasingly popular investment choice Lisa decided to learn all she could about them and has gone on to assist lenders with creating their HMO products, lending and valuation policies. Lisa mostly advises on complex residential cases, portfolios, HMOs, commercial, bridging and development finance.

Lisa is CeMAP qualified and is a member of the National Association of Commercial Finance Brokers (NACFB), the Institute of Financial Services, the Association of Mortgage Intermediaries and the Association of Bridging Professionals.

Lisa was also voted one of The Financial Times Top 25 UK Female Advisers.


Cheryl Williams

Specialist Mortgage Adviser

Cheryl has been with the business for five years and is CeMAP qualified.

Cheryl is a Specialist Mortgage Adviser and focuses on our portfolio and commercial clients. Cheryl is uber-efficient and packages our cases at lightning speed!

Cheryl has an amazing grip of the finance and property industry and lender criteria requirements.

“The process with you guys went so much smoother than many of our other experiences.”

“I cannot recommend your services enough – your availability and speed of response is phenomenal.”


Amy Zakary

Specialist Mortgage Adviser

Amy joined Keys two years ago after Lisa spotted her outstanding approach to customer service and told her to get in touch if she wanted to get into finance; so she did! Amy is a former paralegal and is perfectly suited to this business.

A CeMAP qualified Specialist Mortgage Adviser with a great ability to unravel complex situations and find mortgages for people that have been turned down elsewhere. Amy is passionate about the finance business and her clients love her friendly down to earth approach.

“The service you have provided has been nothing short of stunning.”

“A special thanks to you Amy for your patience and highly professional service especially dealing with the agents and my queries!”